See the opportunity
A more balanced and faithful representation of Europe’s diversity will reap a dividend of
greater social cohesion and security, public trust in the media, and new avenues for
income through journalism and production that has greater resonance with its audience.
Step up the dialogue
Encourage and participate in balanced, inclusive national and European dialogues, platforms
for reflection, debate, cooperation and partnerships between policymakers, civil society
organizations and media organizations on the role of media in promoting diversity and combating discrimination in order to identify emerging opportunities and exchange best practices.
Be comprehensive
Ensure that all grounds of discrimination in the media arena – national, racial or ethnic
origin, also specifically related to Roma, religion or belief, disability, sexual orientation and
gender identity, youth and old age, as well as the issue of gender dimension and multiple
discrimination – are equally acknowledged and included in media initiatives to counter
discrimination and promote diversity.
Take aim… and Measure
When designing any media initiative in order to promote diversity and challenge discrimination
in an organisation or across organisations, establish and communicate clear and quantifiable
goals (such as minimum targets in diversity recruitment, minimum annual training hours for
the workforce, and concrete targets for increasing audience share from diversity groups) and
ensure that progress is monitored continuously and fully evaluated once an initiative has
run its course.
Post new comment