Media4Diversity

Although Channel 4 -as a public service television station- is publicly owned it is entirely self funded. Its remit is to innovate and appeal to everyone – different cultures, nationalities, religious persuasions, physical and mental abilities, sexual orientation, races and ages. Founded in the eighties to combat the monopoly of the BBC and ITV, Channel 4 commissions its programmes from over 300 production companies across the UK. ...lire

The BBC is one of the world’s leading media organisations. Its mission is to enrich people’s lives with programmes and services that inform, educate and entertain. They see their audiences as being at the heart of everything that they do. How to reflect and engage these audiences is a BBC priority. The BBC Diversity Centre is responsible for ensuring that the BBC is legally compliant with all antidiscrimination legislation, hard-wiring diversity into the DNA of the BBC through the Diversity Strategy which is comprised of 4 elements - employment, output, audiences, strategy and business planning. In 2006 an Editorial Executive of Diversity was hired to assist BBC Vision (responsible for BBC TV channels) with delivering authentic representation of the audiences they serve. ...lire

The Diversity Unit is within the VRT to implement the actions outlined in the Diversity Policy and Charter. The Unit looks at a wide range of diversity issues, particularly those faced by ethnic minorities and people with disabilities. Affirmative action towards minority groups is part of the daily work of the Diversity Unit. ...lire

The Programme for International Student Assessment found that, in Germany, children from migrant backgrounds have dramatically less access to education than other children. It also identified a significant lack of engaging radio programming for children between the ages of 3 to 15. Radijojo is a radio station whose programming is entirely made by children, for children. As a nonprofit it carries no advertising and is totally independent. Children from a variety of backgrounds can take classes in media skills, social skills, geography, history and English to name but a few. Programme topics are limitless and can range from documentaries, news, debates and foreign affairs to music, health and business. ...lire

The 3-year Mediam’ Rad project (2005 – 2007) focused on giving more visibility to ethnic media in Europe by building bridges between them and mainstream media with the aim to report and reflect social diversity more equally and accurately. It was noted that ethnic minority media has emerged as another leading group of media professionals. Although an almost invisible force it holds one important attribute; ethnic media are often people with expert knowledge of the issues they write about. More time and research is taken on each topic, ranging from integration, discrimination to intercultural relations. Across France, Italy and the Netherlands one way of highlighting this expertise was by pairing up ethnic media journalists with mainstream media journalists to work together – seeking to change stereotypes and prejudice in the mainstream media and bring them new sources. ...lire

During the 2007 European Year of Equal Opportunities for All, the Finnish Broadcasting Company YLE and the production company C-Media created a partnership to make documentaries representing communities fighting discrimination in Finland. ...lire

Founded in 2005 Mama Youth is a production company that offers young adults from minority communities a chance to gain practical skills and means to have a strong chance of finding employment. Robert Clarke, the founder of Mama Youth, has a minority background and during his working life in the media was struck by the lack of diversity in media organisations. He took this experience and founded Mama Youth to actively promote diversity within the television industry. ...lire

Founded in 2006 Radio Salaam Shalom is a UK based Internet broadcaster. It is the United Kingdom’s first combined Muslim-Jewish broadcast project, operating an Internet radio station and making regular Jewish – Muslim podcasts to download. ...lire

This Polish 2007 EYEO project had three elements. The first was to design a website (www. multikulti.org.pl) that would become a reference point about diversity. Launched in November 2007, with seven different sections relating to diversity in general, gender, ethnicity, religion, disability, age and sexual orientation it now comprises over 1000 pages of information. A team of journalists write the articles on each topic, users are also able to add related content. ...lire

The 2007 European Year of Equal Opportunities for All gave Lithuania an impetus to improve the national understanding of minority groups who face discrimination in Lithuanian society. Centre for Equality Advancement Project, IESSP: From April 2006 to December 2007 the CEA focused primarily on the broadcast of fifty-two topical chat shows, transmitted weekly on prime time television. ...lire