Age (over 50)

Channel 4 Initiatives

per-ms — Wed, 13 May 2009 16:37:38 +0200

Programme Description:

Although Channel 4 -as a public service television station- is publicly owned it is entirely self funded. Its remit is to innovate and appeal to everyone – different cultures, nationalities, religious persuasions, physical and mental abilities, sexual orientation, races and ages. Founded in the eighties to combat the monopoly of the BBC and ITV, Channel 4 commissions its programmes from over 300 production companies across the UK.

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BBC Initiatives

per-ms — Wed, 13 May 2009 16:27:15 +0200

Programme Description:

The BBC is one of the world’s leading media organisations. Its mission is to enrich people’s lives with programmes and services that inform, educate and entertain. They see their audiences as being at the heart of everything that they do. How to reflect and engage these audiences is a BBC priority. The BBC Diversity Centre is responsible for ensuring that the BBC is legally compliant with all antidiscrimination legislation, hard-wiring diversity into the DNA of the BBC through the Diversity Strategy which is comprised of 4 elements - employment, output, audiences, strategy and business planning. In 2006 an Editorial Executive of Diversity was hired to assist BBC Vision (responsible for BBC TV channels) with delivering authentic representation of the audiences they serve.

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VRT Diversity Unit

per-ms — Wed, 13 May 2009 16:10:11 +0200

Programme Description:

In 2003 the VRT began extensive dialogue with ethnic minority communities in Flanders. The aim was to understand their point of view and incorporate this knowledge into the VRT Diversity Policy and Diversity Charter.

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PEARLS radio training course for women

per-ms — Wed, 13 May 2009 15:33:01 +0200

Programme Description:

The Panjabi Centre (home of Desi Radio, a community radio station in Southall, London) and The Women’s Radio Group (a specialist training organisation) co-operated to offer radio production training to women from minority groups, particularly those from ethnic minorities, single parents, older women and women returning to work after being full time carers.

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Visibility Campaign on Equal Opportunities for All (TV Spots)

per-ms — Wed, 13 May 2009 14:51:37 +0200

Programme Description:

During the 2007 European Year of Equal Opportunities for All, the Finnish Broadcasting Company YLE and the production company C-Media created a partnership to make documentaries representing communities fighting discrimination in Finland.

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Don’t stay away. React against Discrimination

per-ms — Tue, 12 May 2009 12:42:39 +0200

Programme Description:

Although implemented by the Polish NGO Campaign against Homophobia, “Don’t stay away. React against Discrimination” project deals with all levels of discrimination against a wide range of social and ethnic groups.

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Innovative Educational Strategies for Social Partners/EYEO 2007

per-ms — Tue, 12 May 2009 12:32:34 +0200

Programme Description:

The 2007 European Year of Equal Opportunities for All gave Lithuania an impetus to improve the national understanding of minority groups who face discrimination in Lithuanian society. Centre for Equality Advancement Project, IESSP: From April 2006 to December 2007 the CEA focused primarily on the broadcast of fifty-two topical chat shows, transmitted weekly on prime time television. The shows discussed and revealed the plight of varied sections of Lithuanian society that suffer from discrimination. A survey of audience reactions to the programmes was carried out with calls received from the general public. Each show was preceded and followed by television news’ segments, internet portal articles, and magazine editorials that shed more light on the topics discussed. The project’s success and its ability to create a national dialogue were also reliant upon a wide reaching media awareness campaign. Postcards and posters were produced and distributed containing specific branding that brought the CEA’s objectives into the public domain. Finally, CEA’s staff organised seminars, discussing diversity, throughout Lithuania with media professionals, students and decision makers in the private and public sectors. These seminars hoped to share information and equally to prepare the way for a new attitude and way of reporting issues of discrimination. The Office of Equal Opportunities Ombudsperson’s EYEO Project: From September 2007 to January 2008 the OEOO worked with their partners Art2b to infiltrate the television sector and thus enhance understanding of discrimination issues. Seventeen social documentaries were shot and aired on prime time national television. The programmes introduced the most topical issues in different areas of discrimination, presenting life stories of those who face discrimination and comments and views of experts, human rights activists, decision makers, and the general public. Simultaneously, radio programmes and an awareness-raising campaign were launched to reach different age groups across a large percentage of the population of Lithuania. Television adverts (and outdoor posters with the same concept) were produced in which a black and white heart is seen beating on the screen, red text then appears naming groups at risk of discrimination. A voice over finally asked: “Are we really so different?”

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Respect Magazine

admin — Fri, 06 Mar 2009 13:04:26 +0100

Programme Description:

The founder of Respect magazine was a career journalist. Through his own research he began to recognise that the mainstream media was not representative of a large part of French society, particularly young working class people and minorities. He also found that when topics were discussed they were from a biased point of view due to the lack of diversity in the newsrooms across France.

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